Need to determine how effective your advertising and marketing
messages are? Want to know if your communication pieces speak to your
clients in a way that is meaningful to them? Would you like to know
what their "hot buttons" are?
Cameron Strategy helps businesses understand who their clients are,
where marketing opportunities exist, and which advertising messages
will resonate best with customers.
We have developed several proprietary tools and techniques
specifically for this purpose:
Advertising Impact model: By applying proven behavioral
principles that offer insights into how people react emotionally and
rationally, Cameron Strategy can help you evaluate advertising and
marketing messages to see which approaches work best with your
customers.
In targeted focus groups, Cameron Strategy measures the impact of
the message you wish to test. We will determine whether or not the
audience fully comprehends the message or idea you are trying to
communicate. And we will see if the message has the power to motivate
the audience to take action.
The Advertising Impact Model has proven to be a successful
tool in developing and guiding advertising and communication
campaigns. It has also helped clients with the difficult task of
coming up with a strong company name and powerful corporate identity.
Brand Builder™: A brand is a complex thing - a combination of your
company's image, your identity, your personality and your reputation.
It's what makes you stand out from the competition. It's how your
consumers perceive you. A brand is not something to take lightly.
Cameron Strategy helps you strengthen your brand through a
combination of qualitative and quantitative research - a patented
process called Brand Builder™.
We measure your current brand against the competition. We
analyze top brands to see what you can do to improve your own. Most
importantly, we conduct all research side-by-side with competing
brands. We also determine your strengths and opportunities by
"mapping" your brand according to key factors your customers base
their buying decisions on.
Target Dynamics: The key to any successful business is knowing
your customers: who wants what, and why? The more you know about their
wants, needs and expectations, the better equipped you are to retain
existing customers and win new business.
At Cameron Strategy, we go beyond pure demographic information. We
get into the minds of your customers and potential customers. Through
segmentation studies, we develop customer profiles to gain a better
understanding of their thought processes. We study how they view the
type of service you offer, what they're looking for, and how they
determine the importance of your product or service in their lives. By
analyzing their behavior as consumers, we can help you determine
opportunities.
This detailed quantitative research process allows us to help you
better target and segment key audiences to speak in a language and
tone they understand and to come up with communication messages that
motivate your customers to take desired actions. The ultimate goal is
to point out opportunities that will help your business grow.
We provide the same services when it comes to measuring the
opinions and attitudes of your other key audiences, including
employees and stakeholders:
- segmentation studies
- tracking studies
- psychographic targeting
- issue management
