... We have an important message to tell you about
our advertising research and testing. (We'll keep it to 30 seconds or
less!)
As you are well aware, advertising isn't cheap. Cameron
Strategy helps you ensure your advertising dollar is well spent. Over
the years we've worked closely with major advertising agencies and
clients to ensure the messaging, strategy and creative approach are on
target.
Our experience? Bruce Cameron began his career as a researcher at
Young & Rubicam, one of the world's preeminent multinational
advertising firms. He also helped shape the advertising arm at Ipsos-Reid (when it was still The Angus Reid Group).
Be it focus testing for television, newspaper, outdoor or direct
mail campaigns, Cameron Strategy has innovative ad research methodologies in place
(including our Advertising Impact Model and our Brand Builder).
We'll help give you the confidence that your messages are relevant,
believable and compelling. After all, you don't want anyone tuning
out!