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Advertising & Media
Don't change that channel...
... We have an important message to tell you about our advertising research and testing. (We'll keep it to 30 seconds or less!)

As you are well aware, advertising isn't cheap. Cameron Strategy helps you ensure your advertising dollar is well spent. Over the years we've worked closely with major advertising agencies and clients to ensure the messaging, strategy and creative approach are on target.

Our experience? Bruce Cameron began his career as a researcher at Young & Rubicam, one of the world's preeminent multinational advertising firms. He also helped shape the advertising arm at Ipsos-Reid (when it was still The Angus Reid Group).

Be it focus testing for television, newspaper, outdoor or direct mail campaigns, Cameron Strategy has innovative ad research methodologies in place (including our Advertising Impact Model and our Brand Builder).

We'll help give you the confidence that your messages are relevant, believable and compelling. After all, you don't want anyone tuning out!