Gaming has experienced dramatic growth in many jurisdictions throughout North America over the past decade. The province of Alberta is no exception. In fact, since 1991 net revenues derived from gaming have grown by over 300% in Alberta - from $235 million to more than $1 billion.

Cameron Strategy has worked with the Alberta Gaming and Liquor Commission on a range of research projects including an extensive and highly sensitive Licensing Policy Review, which included stakeholder interviews throughout Alberta.

Our gaming and public policy expertise was applied in assisting AGLC with the licensing policy review. The overall aim of the research was to obtain the assistance and involvement of stakeholders including the public, charities, industry players, social agencies and government. A secondary aim was to create a process of systematic ongoing and open consultation between the AGLC and various stakeholder groups.

Cameron Strategy worked closely with one of our partners, Knowledge Navigators, to integrate primary and secondary data through an information audit, telephone interviews and facilitated group discussions. The information audit included a thorough literature review and analysis of gaming policy and procedures in Alberta and other jurisdictions.

The insights from this project have helped the AGLC formulate a comprehensive policy while strengthening its ties and creating more open lines of communication with key stakeholders.

< < back to Lottery & Gaming