Huh????
Okay, what we're getting at is that as someone in the lottery and
gaming industry, you can't afford to leave your market research and
strategic planning to chance.
Cameron Strategy has helped give major gaming and lottery
organizations across North America a winning edge. From lotteries to
casinos. Horseracing to VLTs. Internet gambling and beyond.
Over the years, we've discovered every consumer wears two
hats when it comes to their views on lotteries and gambling. Wearing
their "citizen hat" they weigh issues based on political acceptability
and societal values. Wearing their "player hat" it's all about
entertainment value. Knowing when and why the person wears each hat is
what we do best.
In fact, Bruce Cameron was one of the early players to get into
the game of Lottery and Gaming research. He was responsible for
establishing the Lotteries and Gaming Division at Angus Reid (now
Ipsos-Reid) and today is considered an authority in the field -
personally leading this highly experienced practice group at Cameron
Strategy.
Cameron Strategy is pleased to introduce our new
Survey Says ticket testing kiosks. This advanced, elegant, touchscreen
kiosk is designed to allow you to conduct ticket testing on-site. It's
a fast and friendly way to gather meaningful customer input (
more...)
Over the years we've provided valuable guidance to the following lottery and
gaming players. Click the colored text for a case study.
Please click for a downloadable pdf regarding our Lotteries and Gaming
division or a pdf featuring our Survey Says Ticket Testing Kiosks.
